Woow! App

Year

2022

Client

Woow! App

Year

2022

Year

2022

0-to-1 brand identity for an Istanbul-based PropTech startup.

Overview

Woow! App was founded in Istanbul as a PropTech startup with a mission to make interior design accessible. The product was built quickly by a small engineering team, but lacked a coherent visual identity to take it to investors and early users.

Over five months I led the brand from a blank canvas defining the voice, the color system, the typographic scale, and the mobile UI language that would carry the product into its first funding round.

Client

Woow! App

Industry

PropTech & Interior Design Startup -Mobile App (iOS & Android)

Focus

Brand Identity & Strategy

Comprehensive Brand Guidelines

Mobile UI Reskinning

Cross-Platform Visual Assets

Duration

5 Months - Freelance - Remote

Focus

Brand Identity & Strategy

Comprehensive Brand Guidelines

Mobile UI Reskinning

Cross-Platform Visual Assets

Focus

Brand Identity & Strategy

Comprehensive Brand Guidelines

Mobile UI Reskinning

Cross-Platform Visual Assets

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The Challenge

Interior architecture is often perceived as an exclusive, complex and intimidating field. I related with this a lot because I worked as an interior architect for 2 years full time. My challenge was to take a raw concept of the app and a coder-built framework and transform them into a professional, high-end digital brand with a consistent voice that could seamlessly connect three distinct user types: Design Enthusiasts, Interior Architects and Suppliers.

The Challenge

The Result

A professional, investor-ready brand identity.

Approved by stakeholders, done in 5 months.

A visual ecosystem that gave soul to a coder-built framework from logo to mobile UI, every surface speaks the same language.

A professional, investor-ready brand identity.

Approved by stakeholders, done in 5 months.

A visual ecosystem that gave soul to a coder-built framework from logo to mobile UI, every surface speaks the same language.

A professional, investor-ready brand identity.

Approved by stakeholders, done in 5 months.

A visual ecosystem that gave soul to a coder-built framework from logo to mobile UI, every surface speaks the same language.

The result was a professional, investor-ready brand identity that successfully gave a soul to a raw, coder-built framework. I transformed a technical service into a personal journey of self-love and authenticity, creating a verified brand manual that connects architects, suppliers and enthusiasts in one shared language.

Working on this for five months as a freelancer allowed me to validate that good design isn't just about luxury; it’s about accessibility and the Woow! feeling you get when a space truly belongs to you. While the project was paused before full implementation of my design (although it was fully approved by the stakeholders) due to seed funding issues, the scalable visual ecosystem I built stands as a testament to the power of merging architectural thinking with product design.